Revolutionizing Payments: Marketing Showcase of Pace's Artists Management and UGC Viral Campaign
Background
Pace, an innovative “buy now pay later” payment app, is making bold strides into the Hong Kong market. In order to quickly gain popularity and capture the attention of the youth segment, a strategic collaboration with young idols was initiated.
Problem
The challenge was to increase Pace’s popularity within a short timeframe while effectively targeting the young demographic. Additionally, coordinating with all relevant parties to ensure smooth campaign execution was crucial.
Solution
To address these challenges, the Maneki team orchestrated an artists management and user-generated content (UGC) viral campaign. Collaborating with P1X3L, both online and offline campaigns were launched.
Our team meticulously coordinated with all stakeholders to ensure seamless execution. Influencers sparked user-generated content on Instagram, encouraging audiences to follow Pace online and engage offline.
This strategy not only increased Pace’s visibility but also fostered active engagement with the target audience, establishing a strong brand presence and driving rapid growth in the Hong Kong market.
Roadshow with P1X3L
Artist Management - Phoebus
Artist Management - George
Artist Management - Marco
