[Marketing Showcase] Hoka - Maneki Marketing

Driving Success: Maneki Marketing's Strategic Partnership with HOKA

Background

HOKA recognized the need to enhance its media and KOL management practices to stand out in the competitive Hong Kong market. Facing challenges in brand visibility and consumer engagement, they sought a strategic partner capable of orchestrating impactful marketing initiatives. This led them to Maneki Marketing, known for its innovative approaches and successful track record in elevating brand presence.

Problem

Despite HOKA’s strong product offerings, the brand struggled to effectively communicate its unique value proposition and engage key influencers. Their existing media outreach strategies were insufficient, leading to limited PR value and minimal community engagement. HOKA needed a comprehensive solution to create memorable experiences that would resonate with both media and consumers.

Solution

Maneki Marketing developed a robust strategy that included the “Community Run” event, “Flylab” pop-up store and the opening of the first HOKA store in Hong Kong. Our collaboration attracted 38 distinguished media outlets and engaged 35 influential KOLs, resulting in over 100 compelling content pieces shared across social media platforms. The initiatives generated an impressive PR value exceeding US$574,323, significantly boosting HOKA’s brand visibility and establishing them as frontrunners in the industry.